I build design leaders, not just design teams.

LEADERSHIP

James got Pendo approved when the whole org said it couldn't be done. That behavioral data was worth every fight.

COO - Flooret

Reid Clark

James got Pendo approved when the whole org said it couldn't be done. That behavioral data was worth every fight.

COO - Flooret

Reid Clark

Our 4-person AI experiment won the Createathon! Best part: it helped get me promoted. Way to rock, James!

Director, PM - FINRA

Sophie Hendrich

Empower people

We are measured by the success of our people. By investing in individual potential, high performance becomes a natural byproduct.

Clear expectations & feedback

I tie 360 feedback directly to each person's professional brand, making growth measurable and visible beyond the current role.

Individual development

I help each person build the SME professional brand that makes them leaders in this role and the next.

Strategic team growth

I build teams that drive business performance by hiring to fill capability gaps, not headcount targets.

Empower people

We are measured by the success of our people. By investing in individual potential, high performance becomes a natural byproduct.

Clear expectations & feedback

I tie 360 feedback directly to each person's professional brand, making growth measurable and visible beyond the current role.

Individual development

I help each person build the SME professional brand that makes them leaders in this role and the next.

Strategic team growth

I build teams that drive business performance by hiring to fill capability gaps, not headcount targets.

Cultivate culture

Culture is our team’s operating system. If the "how" is broken, the output suffers. Innovation thrives when individuals feel safe taking risks and swinging for the fences.

Role modeling & respect

I design alongside my teams, modeling the standards, curiosity, and judgment I want from them.

Foster a mission-driven focus

I connect each person's daily work to the mission it protects, making the stakes real and the purpose clear.

Non-negotiable well-being

I protect my team's energy by treating sustainable performance as a design constraint, not a nice-to-have.

Cultivate culture

Culture is our team’s operating system. If the "how" is broken, the output suffers. Innovation thrives when individuals feel safe taking risks and swinging for the fences.

Role modeling & respect

I design alongside my teams, modeling the standards, curiosity, and judgment I want from them.

Foster a mission-driven focus

I connect each person's daily work to the mission it protects, making the stakes real and the purpose clear.

Non-negotiable well-being

I protect my team's energy by treating sustainable performance as a design constraint, not a nice-to-have.

Deliver Results

Deliver Results

Our results define our influence. Work that doesn't solve real-world problems is just noise.

Our results define our influence. Work that doesn't solve real-world problems is just noise.

Define a compelling vision & strategy

I form a hypothesis, stress-test it with evidence, and build strategies strong enough to take to any room.

Set & achieve ambitious goals

I set goals specific enough to be falsifiable and build the accountability structures to reach them.

Optimize resources for maximum impact

I use behavioral analytics to find where my team's time creates the most value, then concentrate it there.

© 2026 James Ricks
© 2026 James Ricks